Michael Trojanek (relativkreativ) — Bootstrapper and creator of things

Privacy Policy

This page informs you of the policies regarding the collection, use and disclosure of personal information when you use my websites (this one and efficientrailsdevops.com).

I will never share your information or use it in other ways than described here.

Log data

While using my website anonymously, I use Segment to collect information that your browser sends. Segment is a tool which can stream data to more or less every marketing integration available (currently, I only use it to feed Google Analytics) — this data includes your computer's IP address, browser type and version as well as the pages of my website that you visit (including date, time and length of your visit).

How I re-identify you once you are on my list

Once you joined my email list (by providing me with your email address and a name) I create a row in my local database, storing this information and assigning you a unique token.

When you come to one of my websites through a link in one of my emails, a Cookie is written to your computer's hard drive, including just this token which is then used to re-identify you (in case you switch browsers or computers, just click a link in one of my emails or use the Sign-in link to get back to the personalized versions of my websites).

Once I re-identified you, I track which articles you read, which pages you visited as well as which products you bought from me and feed this information into Drip, my email service provider. I then use this information to personalize the emails I send you.

Even though quite common practice, I do not try to link your information to any Facebook, Twitter or other social media accounts. I do not want to spy on you — I solely use the collected information to tailor my emails and website experiences to your specific needs.

How can I opt out?

If you do not want me to collect any information about your visit, instruct your browser to refuse all cookies from my websites (or to indicate when a cookie is being sent). To even disable gathering information about anonymous visits, either choose not to allow Google Analytics globally in your Google preferences (I respect this preference) or use an ad-blocker to disable Google Analytics alltogether.

However, when doing so, be aware that each of your visits will count as a new one and you may see more prompts to join my email list or download samples of my books than usual.

Links to other sites

My website contains links to other sites that are not operated by me. If you click on a third party link, you will be directed to that third party's site. I strongly advise you to review the privacy policy of every site you visit.

I have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services I link to.